FriendFeed has launched a number of widgets available for use on other websites. It allows visitors to your site to check out what services you use, how many comments you make, view/subscribe to your feed, etc. This puts the FriendFeed brand out there in the “blogosphere”. What impact will this have on FriendFeed’s popularity and/or success?

Regardless of how successful this campaign is, it’s nice to have something like this to slap on your site so people can connect with you more easily. The advantage the widgets have over RSS is that they’re simply copy and paste embeddable code. There’s generally not much more work to it than that, unless you’re going to customize your widgets.

The widget pictured is the Badge. I took a screenshot instead of actually embedding the code due to some funky rendering with WordPress. There are a number of other widgets, including a Share on FriendFeed link, a Feed Widget that shows your latest updates, and a Status Widget that shows your current status. There’s also a chiclet ( ) that sends users directly to your FriendFeed page. FriendFeed has also published a succinct guide to widget customization.